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Brand Biden: Old, but likeable & trustworthy

Dr. Sandeep Goyal tells about Ipsos, the market research agency that ran a brand check on Mr. ...

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From Bad Man to Matinee Men

Vinta Nanda crosses over from 2020 and opens 2021 with this interesting conversation with Roshmila Bhattacharya - about her bo...

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How To Protect Intellectual Property

For blockchain technology to take off in the management of IP design rights and copyrights, there would be a need to an agreed and internationa...

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Pandemic: 70 million children can be pushed into learning poverty

Two World Bank reports outline a new vision for learning and the investments and pol...

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The brand mascot who walked the talk

He started to feature in his brand advertising almost four decades ago making him a brand mascot in the mold of...

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The Making of Satya

Novelist and writer, Adithi Rao who was assistant director on Ram Gopal Varma’s Satya, rewinds to the behind-the-scenes ...

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How to keep the virus at bay, now

Dr. Kishore Madhwani writes on the essentials to keep safe at this juncture of the COVID-19 virus pandemic.

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Deepika Padukone is India’s most beautiful and glamorous

MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive a...

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Robots At Your Service: Tomorrow Is Here

The technological innovations in these fields seem to be well timed – just the right thing, at the right time, futuristic and safe - to u...

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